![]() I’m also a big fan of using to show my team how to carry out certain tasks. If you’re assigning a big project, you can put together a PDF/document with instructions and attach it to a task.Using the in-app chat to discuss questions, clarifications, and feedback keeps communication centralized, so any team member can be brought up to speed in a matter of minutes.This cuts down on duplication of efforts, which is a big productivity killer for many content teams. Having a visual overview of project priorities means everyone knows where they should be focused.Using these delegation and communication capabilities, we’ve been able to reduce email internally by almost 100%. Then, I delegate the item to whichever content creator is responsible for producing it.After deciding what keyword/topic we’d like the content to focus on, I create a task in Priority Matrix that includes instructions, examples, and a due date.I’ll conduct some keyword research, using a tool like Moz – or, we’ll be working on a specific SEO initiative, like this one I learned about from ahrefs.Whenever a new team member gets assigned a task, they have all of the information they need to complete it. Add notes (usually used for instructions).What’s more, each task has a place where you can: So, even if you’re working with a remote team like me, all it takes is a peek at a project to see what action items are top priority. ![]() The layout of the platform highlights what’s top priority based on the Eisenhower Method of prioritization. Using Priority Matrix provides a few benefits when it comes to communicating team priorities and smooth delegation of action items. In this blog post, I’ll walk you through how I use Priority Matrix with my content marketing team to achieve smooth communication, better accountability, and transparency. I’m Kari Beaulieu – the content marketing manager here at Appfluence. Projects take longer while producing less results. Deadlines get missed, and eventually, ROI drops. Without any one of these three parts, managing content marketing projects becomes a lot more difficult. (You may be thinking why didn’t she mention things like getting backlinks?! Well, to put it briefly this is not a marketing blog, it’s a project management blog! You can learn 100s of valuable tactics for upping your site traffic on places like backlinko, but this post is about management:) ) So, what does the recipe for success look like?įor me, it’s one part clear communication, one part visibility, and one part accountability. There’s a lot that goes into successfully managing a content marketing projects.
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